Using data holder brands to differentiate between customer types and business systems

Question

Can I use data holder brands in the CDR Register to differentiate between customer types and business systems?

Answer

Yes.

A well-known brand can be registered as the legal entity and data holder with separate entries for data bolder brands, for example: 'Well-known Brand Personal' and 'Well-known Brand Business'.  See Ecosystem Entities on the CDR Register Design Reference.

The ACCC has published guidance on this topic, see Brands in the CDR ecosystem.